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The Top 10 Most-Searched-For Wrinkle Wonders

The skincare world is packed full of products that offer varied benefits for ageing skin, from hydrating niacinamide to brightening vitamin C, but what are the most-searched-for wrinkle wonder ingredients overall?

 

A graphic showing search volume for different anti-wrinkle products.

 

The top charts feature a wide variety of ingredients known to aid wrinkle reduction such as AHA’s, BHA’s and retinol-based products which are now widely used in everyday skincare products and likely centre stage on many skincare shelves. 

The top wrinkle wonder in every country 

We all have our favourites when it comes to our skincare routine, but what products are intriguing us the most? The maps below reveal the most-searched-for wrinkle products in every country around the world.

Jojoba oil is the most popular, coming in top in 139 countries around the world. The plant-derived oil is an allrounder and is naturally rich in Vitamin E and collagen promoting antioxidants. The plant is native to desert climates which is likely why this oil is so popular in the likes of Egypt and Argentina.

 

An interactive map showing the most searched for anti-wrinkle products in Europe.
Second, we see Retinol, which is well known for speeding up cellular turnover, improving texture and adding brightness to the skin, all great properties for wrinkle treatment. This product is most popular in Europe and is most-searched-for in countries such as Belgium, France, Switzerland and Croatia.
An interactive map showing the most searched for anti-wrinkle products in Asia.

 

In third place we see, likely the most well-known ingredient and the ultimate antioxidant, Vitamin C. This powerhouse helps restore damage and aids the regeneration process while brightening and resurfacing at the same time. It's top in the UK and Australia along with Italy, Singapore and Thailand.  

 

An interactive map showing the most searched for anti-wrinkle products in Oceania.

An interactive map showing the most searched for ant-wrinkle products in Africa.

An interactive map showing the most searched for anti-wrinkle products in North America.

An interactive map showing the most searched for anti-wrinkle products in South America.

 

From Vitamin C to Niacinamide, there is a widespread interest in products focused on skin rejuvenation around the world, with cult fans to new starters, there is lots of intrigue about these ingredients and their wrinkle wonder status.